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Results: 1-10 of 680

Paying for consumer reviews gets company FTC action

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • March 26 2015

Accused of failing to disclose that it gave cash discounts to customers to post online reviews, AmeriFreight and owner Marius Lehmann agreed to a

NAD: Sprint should discontinue “all new” and “brand new” network claims

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • March 20 2015

In a challenge brought by T-Mobile, the National Advertising Division recommended that Sprint discontinue claims referencing a "new," "brand new,"

Virtual reality distribution: business opportunities and challenges

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • March 18 2015

To understand what the VR distribution pipeline will look like, a stroll down memory lane vis-à-vis online video will be instructive. It took time for

Yelp sues over fake review services

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • March 5 2015

Yelp is taking action against Web sites that offer to help businesses improve their reviews and ratings, filing suit against three individuals for

NAD: a product can’t be the “1 prescribed brand” without other prescribed brands

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • March 5 2015

A “1 brand prescribed” claim implies that professionals have a choice in prescribing brands, the National Advertising Division explained in a new

BBB tweaks advertising code for modern media

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • February 27 2015

In an effort to modernize, the Better Business Bureau has updated the BBB Code of Advertising for the first time since the 1970s "to reflect the many

Sweepstakes promoter violates FTC deal, faces ban and $9.5m judgment

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • February 27 2015

A sweepstakes promoter agreed to a permanent ban from direct mail marketing and faces a $9.5 million judgment pursuant to a settlement with the

Class action challenging “natural” deodorant settles for $1.9m

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • February 20 2015

A federal class action lawsuit challenging "natural" claims for Church & Dwight's (C&D) Arm & Hammer deodorant will cost the company almost $2

More media in social media

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • February 18 2015

Competition continues to heat up among the social media giants as they expand their media operations to enhance experience for users and create

Top 10 digital media predictions for 201530-day scorecard (or, “one year in one month!”)

  • Manatt Phelps & Phillips LLP
  • -
  • USA
  • -
  • February 18 2015

One month ago, TechCrunch posted several of my predictions for the digital media world in 2015 in an article titled The Future of Digital Media in