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Q&A: guide to launching direct response TV marketing campaignswhat are the legal hurdles?

Manatt Phelps & Phillips LLP
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USA
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April 4 2013

Direct response marketing has evolved into a $300 billion-per-year business, and a broad array of companiesfrom start-ups to Fortune 500

City ordinance banning outdoor tobacco advertisements is unconstitutional

Manatt Phelps & Phillips LLP
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USA
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May 4 2012

A U.S. District Court ruled that an ordinance banning outdoor tobacco advertisements passed by the City of Worcester in Massachusetts was unconstitutional

Federal court rules Muscle Milk lawsuit needs more muscle

Manatt Phelps & Phillips LLP
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USA
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May 4 2012

CytoSport Inc., the makers of Muscle Milk and similar products, succeeded in having a majority of the allegations dismissed from a class action case alleging violations of multiple California consumer protection laws, including false advertising and negligent misrepresentation

How much is that app in the window?

Manatt Phelps & Phillips LLP
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USA
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May 4 2012

An iPhone-owner whose daughter downloaded $200 worth of “Zombie Toxin” and “Gems” games through in-app purchases on his iPhone was recently granted the right to pursue a class action suit against Apple for compensation of up to $5 million

Oracle advised to stop making certain comparative pricing claims against IBM

Manatt Phelps & Phillips LLP
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USA
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May 4 2012

Following a challenge from IBM Corporation, the National Advertising Division of the Council of Better Business Bureaus (NAD) has recommended that Oracle stop making “certain comparative performance and pricing claims” about one of its computer systems and systems made by competitor IBM

FTC slams the phone on deceptive dialing

Manatt Phelps & Phillips LLP
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USA
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April 12 2012

Telemarketers beware: The Federal Trade Commission has waged war on deceptive robocalling operations, and it is not backing down

FTC settles with RockYou for alleged privacy violations

Manatt Phelps & Phillips LLP
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USA
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April 12 2012

The Federal Trade Commission announced a proposed settlement with online gaming company RockYou, which allegedly failed to maintain data security for its users and violated provisions of the Children’s Online Privacy Protection Act (“COPPA”

To Pin or not to Pinthat is the question

Manatt Phelps & Phillips LLP
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USA
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April 12 2012

Millions of people have flocked to Pinterest.com in the latest craze of social media sites

Were those jeans really "born in the USA"?

Manatt Phelps & Phillips LLP
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USA
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April 12 2012

The Federal Trade Commission has closed its investigation into the legality of advertising claims made by Lucky Brand Dungarees, Inc

Special focus: FTC release highly anticipated final report on consumer privacy

Manatt Phelps & Phillips LLP
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USA
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March 29 2012

On March 26, 2012, the Federal Trade Commission (FTC) issued its long-awaited final report on privacy, titled "Protecting Consumer Privacy in an Era of Rapid Change" (Report