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California supreme court holds that zip codes constitute "personal identification information" under the song-beverly credit card act, triggering a flurry of consumer lawsuits

  • Barger & Wolen LLP
  • -
  • USA
  • -
  • February 17 2011

In Pineda v. Williams-Sonoma Stores Inc., 2011 Cal. LEXIS 1355 (February 10, 2011), the California Supreme Court addressed the issue of whether a person’s zip code constitutes “personal identification information” under the Song-Beverly Credit Card Act of 1971, Cal. Civ. Code 1747 et seq. (Credit Card Act