According to news sources, a state court has ordered dairy farmers on the California Milk Advisory Board to answer questions about marketing the dairy industry in California. The order was reportedly entered in a lawsuit filed in June 2011 by People for the Ethical Treatment of Animals (PETA) alleging that the board’s “Happy Cow” ads deceive the public by representing that California dairy products come from cows that are “happy,” humanely treated, healthy, and comfortable. According to the animal rights’ organization, the board lacks the evidence to substantiate the ad campaign. The court also apparently denied PETA’s motion to subpoena confidential dairy-producer records relating to animal-welfare practices. The litigation is currently in discovery, and the next hearing has reportedly been scheduled for May 25, 2012. See Capital Press, February 9, 2012; Merced Sun-Star, February 16, 2012.
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Mixed rulings in PETA litigation against California “Happy Cows” ad campaign
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