Patent applications and infringement claims surrounding advertising methods are on the rise as new media outlets and smartphones continue to reinvent the way companies market themselves. In our latest podcast, experienced patent attorney Jim Singer discusses the reasons behind the increase and highlights ways corporations can protect themselves from litigation.
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Advertising patents on the rise
- Fox Rothschild LLP
- James M. Singer
- USA
- June 15 2012
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Dr Jürgen Fegbeutel
Legal Services Director
BMW (South Africa) (Pty) Ltd