The Advertising Standards Authority (ASA), the UK’s independent regulator of advertising across all media, has published its Annual Report, in conjunction with the Committee of Advertising Practice (CAP), which writes the Advertising Codes.
Highlights of the Report include:
- the internet overtook television as the most complained about medium with 13,477 complaints relating to 10,202 ads, an increase of 35% from 2013;
- a growing trend of social media platforms helping mobilise mass complaints about a small handful of controversial ads, although the total number of ads complained about was actually down;
- CAP published new guidance for advertisers and vloggers (video bloggers) to help them make it clear to consumers when they are advertising on social media; and
- the ASA launched a national advertising campaign in January 2015 to raise awareness of its role so people feel confident in the knowledge that if they spot an ad they think is misleading, harmful or offensive, the ASA can put it right.
The report can be read in full here.