Last week the Association of National Advertisers (ANA) published guidelines titled "Media Transparency: Prescriptions, Principles, and Processes for Marketers." The guidelines followed an ANA-commissioned assessment of the media ad buying ecosystem in the United States that found that nontransparent business practices and conflicts of interest are pervasive. ANA's guidelines suggest practices that advertisers and their agencies can adopt to ensure greater transparency.

Read ANA's press release announcing the guidelines.

Read the full text of the guidelines (registration required).