PhonepayPlus has updated its guidance on promoting premium-rate services (PRS) to help network operators and providers understand the standards set under its 13th code of practice, which came into force on 1 July 2015.
The guidance aims to assist network operators and providers when creating and using promotional material, and/or assessing the quality of third party promotional material for PRS prior to its use.
Key issues in the guidance include:
- Transparency and pricing information in financial promotions;
- Promoting via radio broadcast or over the internet;
- Viral marketing;
- Misleading and inappropriate promotions; and
- Fundraising for charity using premium rate services.