The ever-expanding scope of what constitutes the “press” creates new issues for companies and their counsel dealing with disputes that either are in or will develop into litigation. Routine corporate disputes that received no media interest are now the subject of nontraditional media outlets such as blogs, internet news sites, social media posts, and homegrown, community websites. And the traditional media, whether newspapers, radio or local television stations, mine these sites for content and contact companies seeking comments, interviews and information about otherwise insipid disputes.

As a result, companies are increasingly turning to their in-house and outside corporate counsel to craft a media strategy as part of the litigation strategy. They ask lawyers to draft press releases, prepare employees for media interviews, and work with internal or external public relations professionals. Communications associated with these tasks often contain information the company wishes to protect from disclosure, and the question arises whether the attorney-client privilege or work-product doctrine serve that protective role.

Two recent cases provide important instructions on these issues. These cases involve an in-house lawyer working with internal employees in responding to media inquiries and outside counsel communicating with a public relations firm.

Internal Media Strategy

In Alomari v. Ohio Department of Public Safety,1 the Sixth Circuit, in a matter of first impression, held that the attorney-client privilege protected an in-house lawyer’s communications with the plaintiff, a former employee, designed to gather information to respond to media inquiries.

The plaintiff in this employment discrimination case formerly worked for the Ohio Department of Public Safety (ODPS) and was vocally critical of ODPS’s training and public statements regarding terrorism and Islam. Because of the employee’s criticism, The Jawa Report, an anonymous internet blog, posted information regarding his prior employment with Columbus State Community College. The article stated that Columbus State fired the plaintiff for engaging in a sexual relationship with a student. The employee had not listed Columbus State as a former employer on his ODPS employment application.

Shortly after the publication of these reports, ODPS began receiving media inquiries regarding ODPS’s knowledge of the plaintiff’s Columbus State employment and his termination due to an improper sexual relationship. An ODPS director believed the media inquiries were significant enough to warrant legal consultation and contacted an ODPS in-house lawyer. This lawyer met with the plaintiff employee so that she could advise ODPS on how to respond to the media inquiries.

The plaintiff moved to compel communications from this meeting, but ODPS claimed that the attorney-client privilege protected these discussions. The plaintiff claimed that the meeting’s purpose was to prepare a media response and not so the ODPS in-house lawyer could render legal advice, and cited several district court cases holding that “an attorney’s advice about media relations [is] nonlegal.”2

The Sixth Circuit ruled that the privilege protected these media-related communications. Correctly noting that the privilege applies where one seeks legal advice of any kind, the court also recognized that lawyer communications can involve legal and nonlegal issues. And when a party challenges protections for a dual-purpose communication, courts inquire into whether the communication’s predominant purpose is to “render or solicit legal advice.”3

The court found that the in-house lawyer was not making a media decision, but rather was seeking to provide legal advice to her employer client regarding how ODPS should respond to the media inquiries related to the plaintiff’s Columbus State employment. While the legal advice component may seem tenuous on the surface, the court found that responding to media inquiries on this issue was “an act with great legal ramifications.”4 In other words, where a client intends to make a public statement in response to media inquiries on an issue that is likely to develop into litigation, a lawyer’s input into the media statement “has important legal issues.5

Alomari is an important case for those in-house and outside corporate counsel who advise corporate clients on handling media inquiries. This decision instructs that the key to securing the privilege is the lawyer’s ability to prove that responding to media inquiries or adverse media attention is part of her overall legal strategy advice. If part of one’s legal strategy is to craft a public narrative for the media’s consumption, then Alomari holds that the privilege protects communications furthering that strategy.

External Public Relations Firm

While some entities, such as ODPS, work internally to craft a media strategy, others outsource that function to public relations firms. And when an entity’s corporate counsel communicates with the public relations firm, additional privilege and work-product impediments arise. The court’s decision in Bloomingburg Jewish Education Center v. Village of Bloomingburg6 illustrates these issues.

In Bloomingburg, the plaintiffs sued the Village of Bloomingburg and Town of Mamakating (town defendants) claiming violation of various constitutional rights. In a separate but related case, the town defendants’ counsel had retained a public relations firm to assist in formulating the municipalities’ public message about the case.

The town defendants asserted privilege and work-product objections when the plaintiffs requested communications between counsel and the public relations firm. The question before the court was whether the privilege protected communications between lawyers and nonlawyer service providers such as public relations firms. The court, citing the Kovel doctrine,7 which expands the privilege to discussions between a client’s lawyer and an accountant, found that the privilege may encompass nonlawyer service providers “when the purpose of the communication is to assist the attorney in rendering advice to the client.8

There is no privilege for a nonlawyer service provider’s advice. Rather, the privilege applies only if the nonlawyer service provider is present to facilitate the lawyer’s legal advice. The “touchstone inquiry,” therefore, is whether communications with public relations firms were “made in confidence for the purpose of obtaining legal advice from the lawyer.”9

The town defendants in Bloomingburg simply failed to show that their lawyers’ communications with the public relations firm was for anything other than ordinary public relations advice. There was no evidence that the lawyers retained the public relations firm to help fashion legal advice, or that communicating certain messages to the public furthered a defined legal strategy. This was, plain and simple, a media strategy and not a legal strategy.

Lawyers should not forget protections of the work-product doctrine. While not as rigid as the privilege in its protections, the work-product doctrine may provide some protection to communications between in-house or outside counsel and a public relations firm.

The Bloomingburg court noted that public relations advice generally falls outside of the work-product doctrine. However, an attorney does not waive the doctrine’s protection by disclosing his work-product materials to a public relations firm whom she hires and that maintains the material’s confidentiality. The key is that the material must have work-product protection in the first instance, and then a lawyer may invoke this nonwaiver concept when distributing the work-product to public relations firms.

Takeaways

Many courts follow the adage that “a media campaign is not a litigation strategy,”10 and will view privilege claims with a good amount of skepticism. The Alomari and Bloomingburg decisions reveal this skepticism, but also present a road map for securing privilege protection in appropriate circumstances.

The Bloomingburg court found that the lawyer sought “ordinary public relations advice” rather than asking the public relations firm to assist him in providing legal advice to his client, while the Alomari court found privilege protection for employee-lawyer communications where the lawyer proved that crafting a media strategy furthered her legal strategy.

The pertinent question is whether the lawyer is playing a legal role in media relations issues, or merely assisting the client to manage general public relations. The answer is that lawyers may communicate with and seek advice from public relations professionals with privilege protection if there is evidence that a media strategy, such as a response to media inquiries or press releases aimed at a particular audience, is part of an overall legal strategy.

Republished with permission. This article first appeared in Law360 on June 9, 2016.