On October 19, the FTC announced the agenda for its upcoming workshop entitled, “Follow the Lead: An FTC Workshop About Online Lead Generation.” As consumers search the internet for goods and services, they are often times asked to provide sensitive personal and financial information that a lead generator may then subsequently transfer to third-party marketing companies. The workshop will examine consumer protection issues raised as a result of the practices of the lead generation industry, and is scheduled to host the following panels in Washington, DC on October 30: (i) Introduction to Lead Generation Marketplace and Mechanics; (ii) Case Study on Lead Generation in Lending; (iii) Case Study on Lead Generation in Education; (iv) Overview of Consumer Protection Concerns and the Legal Landscape; and (v) Looking Ahead – Protecting and Educating Consumers.