Google has published an update to its AdWords Policy regarding lending products. According to the updated policy, Google will no longer allow, as from 13 July 2016, ads in its ads systems for payday loans and some related products. Google defines payday loans as loans due within 60 days of being issued, and in the United States, the company also bans ads for loans with an annual interest rate of 36 percent or higher.

According to Google, this change is intended to protect its users from deceptive or harmful financial products and will not impact companies offering loans such as mortgages, car loans, student loans, commercial loans, or credit cards.