As we discussed in recent interviews with Nutritional Outlook and Natural Products Insider, FTC enforcement against supplement companies is likely to evolve into something much more reasonable under the new administration. State attorney general activity, however, is likely to become more aggressive – or at least more widespread. State regulators may perceive a need to fill in gaps or may see an opportunity for revenue that will be missed by federal regulators.

States to keep an eye on in coming months include Indiana, Oregon, Missouri, Hawaii, Tennessee, Maine, and as discussed more below, Iowa. These states have either become more active in supplement cases recently or have expressed an interest in increased regulation of the industry. New York and California have been, and remain, active in enforcement against dietary supplement companies.