Yale University’s Rudd Center for Food Policy & Obesity recently published a study claiming that “children are disproportionately targeted by food company Websites using branded computer games, known as advergames,” which allegedly promote “calorie-dense nutrient-poor foods.” Jennifer Harris, et al., “US Food Company Branded Advergames on the Internet: Children’s exposure and effects on snack consumption,” Journal of Children and Media, November 2011. According to the study’s abstract, Rudd Center researchers found that 1.2 million children visit food company advergame sites every month and that “playing these games increases children’s consumption of junk food.”