The Spanish DPA issued a resolution dated 22 April 2015 imposing a 40,000 Euro fine on a telecommunications company for carrying out direct marketing activities of products owned by a third-party without the recipient's prior consent. While the relevant terms of service of the telecommunications company did include a privacy clause informing customers of the processing of their personal data and indicating the purposes for marketing products and services of the telecommunications company, the privacy clause did not make any reference to the ability to market third-party's products, which requires prior consent of customer-recipients. In the case at issue, the concerned customer filed a complaint before the Spanish DPA after receiving several calls from the data processor acting on behalf of the telecommunications company in relation to the direct marketing of products of a third-party. The complaint initiated an administrative sanctioning procedure that ended up with the aforementioned resolution which was not appealed by the sanctioned telecommunications company.