On 31 March 2017, the following bylaws related to defining the list of pharmaceuticals allowed for and/or prohibited from advertising in Ukraine became effective:

  • the new version of the List of Pharmaceuticals Allowed for the Use in Ukraine which Are Dispensed without Prescriptions at Pharmacies and their Subdivisions, approved by MOH Order No. 41 dated 19 January 2017; and
  • the new version of the List of Pharmaceuticals Prohibited from Advertising which Are Dispensed without Prescription, approved by MOH Order No. 40 dated 19 January 2017.

Only pharmaceuticals dispensed without prescription and not included in the above list of pharmaceuticals prohibited from advertising may be advertised to the general public in Ukraine.