Eponymous companies and use of the designer’s personal name: Mr. Alviero Martini vs. Alviero Martini S.p.A. 

Alviero Martini recently decided to bring an appeal against the decision of the Court of Milan, in the proceedings brought against Alviero Martini S.p.A., which acquired the trademark “Alviero Martini Prima Classe”.  In the first instance, the Court of Milan stated, inter alia, that the defendant could not legitimately use the designer’s patronymic as a stand-alone trademark, absent a specific authorization from the name holder.  We look forward to hearing how the case will be solved in the second instance decision.