From Monday August 1, 2016, companies will be able to self-certify under the EU-US Privacy Shield (www.privacyshield.gov). The Privacy Shield was adopted on July 12, 2016 and is intended as a replacement to the now invalidated Safe Harbor framework. Companies preparing to self-certify their adherence to the Privacy Shield Principles should carefully review the associated documentation to understand the new requirements and consider carrying out a gap analysis against their existing privacy program. This is particularly important given the potential for increased enforcement action from the US Federal Trade Commission against participating companies that fail to comply with the Principles.