Alexandra Ross, Global Privacy and Data Security Counsel at AutoDesk and founder of the blog, The Privacy Guru, and former director and associate general counsel for privacy compliance for Wal-Mart, discusses the privacy concerns involved in moving her company’s software from the desktop to the cloud, exactly what are a customer’s expectations in the definition of “personal information,” what technology companies need to know as they build out their controls and her role as a “privacy champion.”

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