Since the outset of its controversial foray into the data security space, the Federal Trade Commission (“FTC” or “Commission”) has cited its statutory power to seek injunctive relief as a basis for bringing actions against companies that, in the FTC’s view, violated Section 5 of the FTC Act by allegedly failing to maintain reasonable and appropriate data security practices. But a recent decision outside the data security context from the United States District Court for the Western District of Washington, Federal Trade Commission v. Amazon.com, Inc.,1 has the potential to undermine this claim of authority in data breach cases, particularly as to injunctions sought in federal court. While the decision ultimately held Amazon liable for an unfair trade practice and suggested that equitable money relief would be awarded, the Court’s denial of injunctive relief – the FTC’s primary, if not only, basis for proceeding in data security breach cases – potentially offers corporate victims of data security breaches a powerful defense against FTC suits alleging that the company’s data security practices violated Section 5 of the FTC Act.

A Limit to the FTC’s Power to Obtain Injunctions

Amazon does not itself concern data security, but an allegedly unfair marketing practice. Specifically, the decision involves Amazon’s practice of providing consumers with applications for mobile devices that allowed “in-app purchases,” which Amazon allegedly did without providing sufficient notice or parental controls. By the time of the decision, Amazon had discontinued or modified the allegedly unfair practice, except with respect to certain older Kindle devices that had been off the market for several years and that no longer received software updates. Nevertheless, the FTC argued that the practices not only were “unfair” within the meaning of Section 5 of the FTC Act, but also were “likely to continue to injure consumers, reap unjust enrichment, and harm the public interest,” and, as such, were properly remedied by injunction under Section 13(b) of the FTC Act.2

Section 13(b) authorizes the FTC to seek judicial injunctions where a violation of the FTC Act is ongoing or likely to occur. Despite the statute’s requirement of an ongoing or anticipated violation, the FTC frequently seeks such injunctions based on a past practice or occurrences. But the Amazon Court rejected this approach. Observing that “[p]ast violations of the FTC Act do not justify the imposition of a permanent injunction,” the Court instead looked at whether the FTC had established “evidence of a recurring violation,” as the statute requires. The Court noted that injunctions had been deemed appropriate where companies “engaged in continuous, fraudulent practices” of a “systemic nature,” and concluded that such a pattern was not evident on the facts. As such, there was no cognizable danger of a recurring violation, and therefore no basis for a permanent injunction.

The implications of the ruling for the FTC’s data breach enforcement actions are significant. The alleged legal violation in a data breach case – a supposed failure to have sufficient information security practices – frequently lasts only up to the point of the breach. After the breach, a company typically invests heavily in data security upgrades, meaning that any potential violation of law is likely to have occurred—and ended—significantly before the FTC makes its case to a judge, and in many cases before it even commences its enforcement action.

Accordingly, post-Amazon, data breach victims enter FTC settlement negotiations with added leverage: if a victimized company can show it has taken, and will continue to take, steps to improve data security post-breach, the FTC will have a much harder time using its power to seek injunctive relief as a cudgel.

Liability Ruling

Amazon is not all good news for potential defendants. On the question of liability, the Court granted summary judgment to the FTC that Amazon’s practices constituted an “unfair” practice under Section 5, and suggested that equitable money relief would be awarded in an amount to be determined. In finding liability, the Court rejected Amazon’s argument that the codified prerequisites for unfairness found in Section 5(n)—which require substantial, unavoidable injury to consumers that is not outweighed by countervailing benefits—are not in and of themselves sufficient to establish that a practice is “unfair,” and that instead some measure of culpable conduct must also be proven for liability to exist under Section 5’s unfairness prong. The justification for the approach urged by Amazon lies in the wording of the Section 5(n) statutory prerequisites themselves (which on their face set the outer bounds of unfairness)3 and in the FTC’s December 17, 1980 Policy Statement on Unfairness. In the Policy Statement, the Commission defended itself against claims of having overreached in the past in exercising its “unfairness” authority by assuring Congress that going forward it would not exercise that authority except in cases where the practice in question had caused substantial, unavoidable consumer injury without countervailing benefits, and by further assuring Congress that even in those cases its determination whether the practice in question was “unfair” would be informed by whether the practice also violated an established public policy. Consistent with these assurances in the Policy Statement, as well as the statutory text and the legislative history4 of the 1994 amendment to the FTC Act that was intended to codify those assurances, some decisions have found that the Section 5(n) prerequisites, while being necessary for unfairness liability to attach to a practice, are not, or are not necessarily, in and of themselves sufficient to establish liability for unfairness.5

Amazon went the other way, however, ruling that Section 5 unfairness liability attaches when the Section 5(n) pre-requisites have been established – period. The Court defended this ruling by citing Ninth Circuit decisions that purportedly applied the Section 5(n) statutory requirements “without embellishment” in reaching their holdings. However, neither of the two Ninth Circuit decisions cited by the Amazon Court required the Ninth Circuit to decide—and these two appellate decisions accordingly did not affirmatively decide—whether or not consideration of additional factors was necessary to a finding of unfairness.6 Moreover, a Third Circuit decision that the Court characterized as having “declined to adopt those additional requirements” in fact expressly stated that “[t]he three requirements in § 45(n) may be necessary rather than sufficient conditions of an unfair practice.7

Amazon’s finding of liability is even more clearly out of step with the majority of courts where it touches upon the existence of consumer injury. In concluding that the FTC sufficiently proved substantial, unavoidable consumer injury under Section 5(n), the Court held that the “time [consumers] spent pursuing . . . refunds constitutes additional injury to Amazon’s customers.” This conclusion, however, is inconsistent with rulings—both in Section 13 cases and in putative class actions—that lost time is neither a substantial consumer injury within the meaning of the FTC Act, nor an injury-in-fact for purposes of Article III (or any other) standing, nor a cognizable injury sufficient to withstand a motion to dismiss.8

The Court’s liability ruling also opened up the possibility that Amazon will be required to pay significant monetary relief. Data breach defendants, however, may often have powerful arguments that such relief is unavailable. For example, such relief is frequently limited to situations where the defendant knowingly engaged in wrongful conduct,9 whereas data breaches typically result, at most, from a company’s honest but unsuccessful effort to protect the security of consumer information. It thus remains to be seen whether Amazon’s ruling on liability and monetary relief will actually be deemed to support relief against data breach defendants.

Conclusion

The FTC, the plaintiffs’ bar, and breached companies will all find something to cheer about in Amazon. Ultimately, though, what the Court got right on remedy is probably more important to data breach defendants in the long run than what it got wrong on liability. Accordingly, the decision may offer a ray of hope to businesses targeted by the FTC in the wake of a data security breach.