From 16 May 2016, marketing companies registered in the UK, even those with call centres located abroad, will no longer be able to withhold their telephone numbers when making unsolicited telephone calls. The move comes as part of a package of reforms aimed at shaking up existing laws in order to improve consumer protection and ensure that the Information Commissioner’s Office (ICO) can investigate and penalise persistent offenders efficiently. The change under the Privacy and Electronic Communications (EC Directive) Regulation will mean that these companies will now be forced to display their telephone numbers when making unsolicited calls, making it easier for consumers to report unwanted callers to the ICO.

Press release (PDF)