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Electronic marketing and internet use
Are there rules specifically governing unsolicited electronic marketing (spam)?
Unsolicited electronic marketing is regulated by Section 4.6.8 of the Indonesian Advertising Ethics – a code of ethics that applies to any advertising material published in Indonesia and to any person or business operating within the Indonesian jurisdiction.
The Indonesian Advertising Ethics require marketing emails to include:
- the reason why the marketing material has been sent to the recipient;
- clear and simple guidance on how to unsubscribe from the marketing material, including the provision of an opt-out mechanism;
- the sender’s identity; and
- a guarantee that the recipient’s personal data will be treated with confidentiality, in accordance with his or her rights.
Section 4.6.7 of the Indonesian Advertising Ethics require website visitors to be informed of the gathering of data via cookies.
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