The Federal Trade Commission (FTC) has announced a proposed Consent Order with TRUSTe settling allegations that the company had deceived its customers regarding its privacy certification program. Since at least 2006, TRUSTe, based in San Francisco, has offered a privacy credentialing and monitoring service for companies. Participating companies then post TRUSTe’s Certified Privacy Seals on their websites. The FTC alleged that, from 2006 to2013, TRUSTe failed to conduct annual re-certifications for all its clients to confirm their compliance with the requirements of TRUSTe’s privacy certification program. TRUSTe has agreed to pay a US$200,000 fine and to report annually for ten years to the FTC regarding its privacy certification program.