Earlier this year, in an effort to remedy this deficiency, the California attorney general struck an agreement with large mobile application providers, including Amazon, Apple, Google, Hewlett-Packard, Microsoft and Research In Motion. In that agreement, the companies agreed to several privacy principles that would require app developers that provide applications through their platforms to post privacy policies in line with the California law requiring privacy policies. See our earlier alert here for additional information regarding these past developments.
Facebook is but one of a growing number of companies that is revisiting its focus on privacy. The FTC and the California Attorney General have been two large players encouraging such a focus. All app developers and website operators should be aware of the California law requiring privacy policies as well as the growing list of companies that have agreed to comply. Privacy policies are not only best practice, they are often required.