Restaurant chain Tasty Burger has reportedly threatened to file an infringement action against Chipotle Mexican Grill Inc. following the announcement of Chipotle’s new burger restaurant concept, Tasty Made. Tasty Burger argues that Tasty Made’s name and logo infringe upon Tasty Burger’s established marks, which have been used in commerce since 2010; in addition to the similar name, both logos feature white writing on a red background, albeit in different typefaces.

Tasty Burger sent a cease-and-desist letter to Chipotle on July 19, 2016, but CEO David DuBois told the Chicago Tribune that the company ignored it. DuBois also told the paper he contacted the media about the dispute because he is “sick of getting calls from people asking me if we got absorbed.” In response, Chipotle told the Tribune that “there is sufficient difference between the names and logo marks so as not to cause consumer confusion, and we believe both brands can co-exist.” See Chicago Tribune, August 11, 2016.