The Market Research Society (MRS) has announced that it is reporting 19 companies, including charities, to the Information Commissioner’s Office as part of its campaign to combat the practice of selling or fundraising under the pretext of market research (practices known as “sugging” or “frugging”). MRS is aiming to address the increasing number of traders and organisations carrying out these practices as a means of generating sales or fundraising. The referrals to the ICO come as a result of a hotline set up by MRS last year, which enables organisations and members of the public to report unsolicited calls which contravene the MRS Code of Conduct.

MRS press release