In a series of tweets, the National Labor Relations Board is using social media in an attempt to increase  concerted and union activity under the NLRA.

Starting on February 4, 2015, the NLRB began tweeting exhortations to non-union employees  to utilize the Agency’s services and notifications to all employees about the broad jurisdictional reach of the NLRA: 

Who is covered by the NLRA? Learn more on our jurisdictional standards pagehttp://t.co/5qjuwzFm3f

— NLRB (@NLRB) February 9, 2015

Employees: Get the facts. The law protects your rights even if you are not represented by a union. http://t.co/7NcWgzT69l

— NLRB (@NLRB) February 7, 2015 

The NLRA protects private sector employees even without a union. Download the NLRB app to get the facts http://t.co/at1CwoyaAP

— NLRB (@NLRB) February 7, 2015

#DidYouKnow The NLRA protects most private sector employees, not just those represented by a union.

— NLRB (@NLRB) February 4, 2015

The tweets come on the heels of the Board’s publishing its final representation case rule, dubbed the “quickie election rule,” designed to increase the percentage – currently at an all-time low — of unionized employees in the United States by depriving employers of a meaningful opportunity to present legal arguments to the Board in response to a petition and to inform employees of the adverse consequences of unionization before they vote, contrary to the NLRA.

This likely is the beginning of a push to educate the public about the NLRA’s coverage and encourage employees to seek NLRB redress in disputes with their employers.  Fully or partially unionized employers should take heed and establish preventive programs.