The Institute of Fundraising has updated its Code of Fundraising Practice to reflect the changes requested by the ICO. The new changes enforce stricter compliance with the Telephone Preference Service, which could prevent charities calling up to three in four donors.

The Institute of Fundraising has advised its member to read the ICO guidance on direct marketing for an explanation of the rules, particularly in relation to consent and its validity.

ICO code changes guidance from the Institute of Fundraising