A California resident has filed a putative statewide class action against a company that purportedly makes a line of products “labeled and advertised as possessing ‘Magnetic Wave Technology’” and “falsely implies that the magnets have a therapeutic value, when in reality there is no scientific evidence that the magnets are of any therapeutic or any other health-related value.” Post v. Homedics, Inc., No. RIC 1204417 (Cal. Super. Ct., Riverside County, filed March 27, 2012).
The plaintiff claims that he purchased one of the company’s products for pain relief, used it as directed and found that it was “useless to him.” The plaintiff cites the National Science Foundation and the British Medical Journal to assert that “magnetic therapy” cannot treat pain or any other ailment. Alleging violations of the California Consumers Legal Remedies Act, Business and Professions Code and False Advertising Law, the plaintiff seeks statutory damages of no less than $1,000 for each class member and $5,000 for each class member who is a senior citizen, punitive damages, restitution, disgorgement, equitable remedies, interest, attorney’s fees, and costs.
