Fresh from the runway to the front pages of the internet, fashion designs are now instantly available for anyone to examine and copy. However, designers are not without legal protection. Fortune reports that major fashion brands like Tory Burch, Belstaff, Christian Louboutin, Hermès, and Alexander McQueen are successfully utilizing trade dress and design patent laws to defend and protect their creations from pirates.

In this episode of Fashion Counsel, partner Anthony Lupo reviews trade dress details with Intellectual Property partner Allan E. Anderson. The video covers defining trade dress from trademarks, how to establish trade dress and file for ultimate protection, and finally, how to defend against unwarranted action.

To watch the interview, click on the link below.

Click here to view the video.