The Hamburg, Germany Commissioner for Data Protection and Freedom of Information announced fines against three companies ‒ reportedly Adobe Systems, juice-maker Punica (a subsidiary of PepsiCo), and consumer goods giant Unilever ‒ for continuing to transfer personal data to the United States after the demise of the U.S.-EU Safe Harbor Framework, without instituting alternative legal bases for the transfers. Although the fines were small, they demonstrate the importance of implementing alternative legal mechanisms for transferring personal data from the EU to the United States.