The State Administration for Industry and Commerce has published Measures for the Punishment of Conduct Infringing the Rights and Interests of Consumers, which will come into force on 15 March 2015. The Measures set out circumstances and activities where enterprise operators may be deemed to have infringed the rights or interests of consumers. The Measures also include a list of prohibited activities by enterprise operators which infringe the personal information of consumers. Article 11 of the Measures defines, for the first time, the term “consumer personal information” and provides a list of specific examples of consumer personal information.

Measures for the Punishment of Conduct Infringing the Rights and  Interests of Consumers (in Mandarin)