Responsive Brands, the owner of the MISTER TRANSMISSION mark, has successfully maintained an action for infringement of its mark against the Defendant.
The Defendant used the trade and business names MASTER TRANSMISSION and MASTER TRANSMISSION & DRIVELINE. The Plaintiff alleged these names were confusingly similar to its mark and infringed it, as well as alleging passing off and depreciation of goodwill.
It was stated that the Defendant had previously worked for the Plaintiff and had sought approval to establish a new franchise location in the Huntsville, ON area, but they never put together a formal franchise application. The Defendant subsequently opened up an independent transmission repair shop.
After a review of the evidence, the Court held that there was insufficient evidence that any consumer had actually been confused or misled since the Defendant opened its business. The evidence of confusion was described as coming from individuals other than potential purchasers of transmission services: courier drivers, tow-truck operators and a third party parts supplier.
Nevertheless, despite the lack of evidence of actual confusion, the Court found there was a likelihood of confusion between the Plaintiff's trademarks and the Defendant's trade and business names.
The other claims were unsuccessful.
In the end, the Court ordered an interim and permanent injunction restraining the Defendant from further infringement, and ordered that the quantification issues be decided in a separate proceeding.