The wearables market is enticing fashion brands like Diane von Furstenberg and Kate Spade to create tech savvy accessories. Technology is one of many areas a fashion company can legally protect its innovative ideas as a trade secret. Two notable cases include wearables manufacturer Jawbone filing a law suit against competitor Fitbit and a major sports apparel brand suing their former designers for stealing design and manufacturing trade secrets. What exactly is a trade secret and why should your company consider it?
In this episode of Fashion Counsel, partner Anthony Lupo talks with Intellectual Property partner Dana Finberg about trade secret basics, including how they differ from patents and how to define it in the eyes of the law.
To watch the interview, click on the link below.
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