On May 13, 2015, Federal Trade Commission Chairwoman Edith Ramirez announced that the FTC will host an initiative for its “Start with Security” program in September. The FTC unveiled the “Start with Security” program in March at the IAPP Global Privacy Summit. During the unveiling, FTC Bureau of Consumer Protection Director Jessica Rich stated that the goal of the program is to provide businesses with resources, education and guidance on data security. Chairwoman Ramirez noted that the program, which is aimed towards small- to medium-sized businesses, is intended to bring together industry experts who can share best practices and guidelines for data security. The FTC is particularly interested in targeting new entrants into the Internet of Things market who may not have experience with the data security space and who may need guidance on protecting data.