The Information Commissioner’s Office (ICO) has fined Prodial Ltd, a lead generation firm, £350,000 for making over 46 million automated nuisance calls.  It is the regulator’s largest ever fine.

Over 1,000 people complained to the ICO about the automated calls which played recorded messages relating to PPI claims.  Complainants said they were called repeatedly and often there was no opt-out option. 

Prodial Ltd was operating out of residential property and also hiding its identity, which made it harder for people to report the calls.  The ICO investigation also found that Prodial breached the law by failing to obtain individual specific consent to contact people in this way.

Finally, evidence from the ICO’s investigation showed that the information from these calls was used to sell people’s personal details on to claims management companies.