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Electronic marketing and internet use
Are there rules specifically governing unsolicited electronic marketing (spam)?
The Law on Regulation of Electronic Commerce aims to regulate the principles and procedures of commercial electronic communications, especially the obligation to inform. The regulation covers all kinds of communication sent by electronic means to promote the goods, services or brands of real or legal persons, directly or indirectly. The law requires an opt-in regime and states that prior consent must be obtained before sending electronic commercial communications.
Turkish law provides no specific rules regarding cookies. However, the Constitution and the Data Protection Law require a data subject’s explicit consent to process personal data, confirmed by the applicable data protection laws and High Court of Appeals precedents. Therefore, cookies which collect personal data may be legitimately used only once the data subject’s explicit consent has been obtained.
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