Four out of 10 people currently in a relationship would consider having cosmetic surgery to keep the love of their life happy this Valentine’s Day, a new study has shown.

Despite three-quarters of people admitting to their concerns about surgery being something of a risk, and not really knowing enough about it, 41 per cent said they would still go ahead and make the change to keep their partner happy.

The research into how far partners will go in the romantic season was conducted by Neil Hudgell Solicitors, specialists in medical negligence who handle multiple cases relating to botched cosmetic surgery, to see how far people were prepared to go to maintain their relationships.

The most popular partner-pleasing procedure of choice was found to be dentistry (19%), the UK’s least regulated cosmetic procedure. This was followed by hair removal (11%) and liposuction or lifts (9%) whilst implants and reconstructive surgery was the choice of just 4 %.

The research also highlighted that men are more open to going under the knife for their spouse or partner than women, without seeking further information about the risks and implications of such procedures.

And despite 59 per cent of people aged 18-34 admitting to being concerned at the level of risk, more than one in three (35 per cent) would consider a surgical procedure in order to keep their romance blossoming – over double the number of those aged 55 and over.

Other highlights of the survey, which asked 1,000 British people in a relationship about having cosmetic procedures to please their partners, included:

  • 78 % of people in the UK say they are comfortable with their bodies.
  • 26 % of men would consider cosmetic surgery to keep their partner happy – 22 % of women would do the same
  • 50 % of people consider cosmetic surgery too risky
  • 22 % of people aged 18-34 aren’t comfortable with their bodies and would be happy to receive vouchers for cosmetic surgery for Valentine’s Day.
  • Regionally, results showed more than one in two (59%) Londoners would consider cosmetic surgery for their other halves.  42% of Welsh partners would consider dropping red roses in favour of risking cosmetic surgery.

Caroline Murgatroyd, who handles many cases involving negligent cosmetic surgery for Neil Hudgell Solicitors, said: “We fully understand the desire and reasons for many people choosing surgery. It could be simply to improve their looks or to help their self-confidence, there can be no doubt that for many, it is a decision they never regret.

“However, all too often we represent clients who are badly let down by the people who carry out their surgery. Be it a poor standard of dental or cosmetic surgery which has gone wrong, negligent treatment leaves patients suffering long-term, both financially and emotionally.

“Any form of cosmetic surgery or dental procedures should be very carefully considered and researched.

“Is the person I am trusting the right doctor, dentist or surgeon to carry out the work? Are they trained in this specific area of work ? Do they have a good track record in this procedure and are they insured? These are all questions perfectly valid questions patients need to ask.

“In our view, both the cosmetic surgery and dental industries need much greater regulation in order to better to protect the public, and we are glad to see that in recent times, this issue has been brought into focus.

“Patients currently have very little to support them in making the right choice, and when things go wrong, often there is not enough support or options available to hold those responsible accountable. That must change.”