Last year, 70% of the complaints received by the Advertising Standards Authority related to misleading advertising.  As a result, CAP has published six top tips to avoid misleading advertising:

  • Don’t omit key information.
  • Make sure your pricing is clear.
  • Don’t exaggerate the capability or performance of a product.
  • Make sure qualifications are clear.
  • Have the evidence to back up your claims.
  • Be careful of claims in product names.

For more information click here.