Google has expanded its Safe Browsing protection policy and begun to block websites that use deceptive embedded content or ads ("social engineering content"). Google considers an embedded content as "social engineering content" when it:
- Pretends to act, or look and feel, like a trusted entity — such as the user's own device or browser, or the website itself.
- Tries to trick users into doing something they would only do for a trusted entity — such as sharing a password or calling tech support.
This development is part of Google's ongoing efforts which focus on deceptive or unwanted software and content.