• Task: trademark selection 

Objective: to narrow the list of potential brands to those for which a trademark search is needed

  • Task: trademark clearance search and opinion 

Objective: to determine the risks associated with use and registration of the trademark

  • Task: trademark investigation of third party trademark 

Objective: to determine additional required information regarding any specific third party trademark identified in the trademark availability search in order to clear any hurdles to successful use and registration of the brand 

  • Task: trademark application filing, prosecution and registration 

Objective: to obtain the broadest possible scope of protection in the filing jurisdiction

  • Task: trademark docket portfolio management 

Objective: to track trademark portfolio particulars including all deadlines of required action to be taken to maintain and enforce rights in the brand

  • Task: trademark watch services 

Objective: to effectively identify third party infringement of the brand

  • Task: brand enforcement plan (pre-litigation and litigation) 

Objective: to protect and enforce the brand against third party infringement

  • Task: advertising, marketing and product packaging review 

Objective: to ensure that promotion of the brand does not violate third party rights and to ensure that third party promotions do not impair the brand

  • Task: online strategies 

Objective: to ensure that the brand is effectively protected, promoted and enforced online

  • Task: IP and IT agreements with third parties 

Objective: to ensure that the brand is effectively protected, enforced and monetized in transaction documents

  • Task: brand guidelines and employee training programs 

Objective: to ensure sufficient quality control of the brand