On March 30, 2015, AT&T offered its “GigaPower” service to Cupertino, California. It is currently offered in a handful of cities across the United States (Austin, Dallas, Fort Worth, Kansas, Raleigh-Durham, and Winston-Salem) with ten other planned metro areas. GigaPower is promoted as Internet service with “[b]lazing-fast speeds up to 1Gbps,” allowing the user to download twenty-five songs in one second, an HD television show in three seconds, and an HD movie in thirty-six seconds.
This comes on the heels of the recent battle over net neutrality which resulted in the Federal Communications Commission’s February 26, 2015 adoption of “Open Internet” rules. These rules seek to “protect and maintain open, uninhibited access to legal online content without broadband Internet access providers being allowed to block, impair, or establish fast/slow lanes to lawful content.” Given that the federal government has determined that service providers cannot charge web users or websites for entry onto an Internet superhighway “fast” lane, it is unlikely that AT&T will be the only Internet service provider to start charging to maintain its customers’ privacy.