A Message to Mobile App Operators
Any business or other entity that operates/offers a mobile application, or “app,” should ensure that there is an End-User License Agreement (“EULA”) in place that will govern the relationship between end-users and the subject mobile app operator in connection with that app, its various uses and associated product and service offerings.
End-User License Agreements are essential to, among other things, establish the ownership rights of the mobile app operator in and to the applicable mobile app technology and intellectual property, content and offerings featured by and through the mobile app. In addition, such agreements can be used to effectively limit the liability of the mobile app operator in connection with the app and its content/offerings, memorialize payment terms (if any) and set forth terms for dispute resolution that are more beneficial to the app operator.
Do I Really Need An Agreement with My App Users?
Protect Your Mobile App, and Yourself
Every Mobile App Is Unique
The specific terms contained in the End-User License Agreement will inevitably vary depending on the functionality and features of the mobile app, the type of content/offerings featured by and through the mobile app and the underlying commercial relationship between the end-user and the applicable mobile app operator. It is highly recommended that you retain qualified legal counsel to ensure that any End-User License Agreement that you use in connection with your mobile app is narrowly tailored to your offerings, provides adequate levels of protection for your specific business activities and anticipates all applicable contingencies.