At its monthly Open Meeting on October 27, the Federal Communications Commission adopted, but has not yet released, new privacy rules requiring retail broadband providers to offer consumers more choice over how their personal information is used. Under the new rules, which were approved on a party-line 3-2 vote, the level of consent required from the consumer will be measured against the sensitivity of the data. The FCC stated that it attempted to develop a privacy framework “in line with the approaches taken by other privacy frameworks, including the FTC’s and the Administration’s Consumer Privacy Bill of Rights.”

Under the new rules, geo-location data, financial information, browsing and app usage history, children’s and health information, and the content of communications will all be deemed sensitive information that require the consumer’s opt-in consent before the provider can use or disclose the information, except to provide broadband service or protect the provider’s network. All other individually identifiable information not deemed “sensitive” will be subject to opt-out consent requirements. Whether the data is deemed sensitive or not, the FCC is requiring that ISPs subject to the rules provide “immediate and persistent notification” of the provider’s privacy practices so that consumers can continue to monitor the use of their data and make changes when desired. A copy of the Chairman’s Fact Sheet summarizing the order can be found here.

In a preview of things to come, Democratic Commissioner Mignon L. Clyburn stated that although she approved of the new rules, she wished the order would have addressed mandatory arbitration clauses in consumer contracts. In a concurring statement, she expressed disappointment that the FCC did not “join the vanguard” of other federal agencies that “have stepped up and declared these provisions unlawful in other contexts.” For his part, FCC Chairman has promised to put in place “an internal process” aimed at producing a notice of proposed rulemaking on arbitration clauses by February of next year.