ASA rules Direct Line Landlord Insurance ad misleads: ASA has ruled that a radio advertisement advertising Direct Line Landlord Insurance was misleading as it appeared to treat landlords as synonymous with freeholders. This was an issue because the "boiler cover as standard" mentioned in the advertisement was only open to those who purchased the buildings insurance element of the Landlord Insurance, something that a leaseholder landlord was unlikely to do. ASA reached its verdict on the basis that the requirement for buildings insurance was important and so its brief mention at the end of the advertisement was insufficient. (Source: ASA Ruling on UK Insurance Ltd (Direct Line))