The Financial Industry Regulatory Authority is requiring all broker dealers who intend their website to be viewed by a retail person to include a “readily apparent reference and hyperlink” to FINRA’s BrokerCheck by June 6, 2016. This reference and hyperlink must appear on the BD’s initial webpage, as well as any webpage that includes a “professional profile” of one or more registered persons that deal with retail persons. (Under FINRA rules, a retail investor is anyone other than an institutional investor. Click here to access FINRA’s definition of institutional investor.)