The European Union’s General Court has rejected an appeal to register “Halloumi” and its Greek alphabet equivalent as Community Trade Marks, deeming the terms descriptive of the cheese product. Republic of Cyprus v. Office for Harmonisation in the Internal Mkt., Nos. T-292/14 and T-293/14 (Gen. Ct., order entered October 7, 2015). The application would have granted trademark protection for “Halloumi” within the European Union. Halloumi is set to receive Protected Designation of Origin status as a cheese produced on the island of Cyprus after the European Commission published the application to register the name in July 2015. As a trademark, however, the term is merely descriptive of the cheese product, the court found. “[T]he applicant acknowledges that the marks applied for have always been perceived by Cypriot consumers and by consumers across the European Union as referring to a particular type of cheese exported from Cyprus, made in a certain way and with particular taste, texture and cooking properties,” the court found. Because “Halloumi” does not indicate a particular manufacturing source, the court rejected the application, affirming a lower court’s ruling.