On November 16, the FCC’s Consumer and Governmental Affairs Bureau released an Order allowing National Grid USA, Inc. to provide only its state-registered DBA name rather than the company’s legal or official name when making artificial or prerecorded voice message calls.  The Commission’s rules normally require that all artificial or prerecorded voice telephone messages must “[a]t the beginning of the message, state clearly the identity of the business, individual, or other entity that is responsible for initiating the call,” which includes providing “the legal name under which the business, individual, or entity calling is registered to operate” within the state.  The Bureau found that in National Grid’s case, however, a waiver of these requirements is appropriate because the company’s customers are more familiar with the DBA than its legal name, the DBA has been properly registered with the appropriate regulatory body in each state in which National Grid conducts business (thereby allowing customers to search for it in state or local databases), and the company only uses prerecorded calls for limited, emergency-related purposes.  This decision is a departure from previous cases in which the Commission rejected the notion that a DBA name alone is sufficient to comply with the identification rules.