An ICO investigation found that the Universities and Colleges Admission Service (UCAS) application form required applicants to opt out of receiving marketing from commercial companies. The wording of the opt out also meant that un-ticking these boxes would result in the applicant not receiving information about career opportunities and education providers or health information. The ICO ruled that applicants felt obliged to let UCAS use their information for commercial purposes as otherwise they may potentially miss out on important information about their career or education. As a result of the ICO investigation, UCAS is required to amend its application form.

ICO Press Release