CCI by its order dated June 23, 2015 penalized Kerala Film Exhibitors Federation (KFEF) @ 7% of the average income for two financial years (INR 56,134); Film Distributors Association (FDA) @ 3% of the average income for three financial years (INR for INR 45,189); along with penalties on office bearers of the said associations. The present case was filed by Kerala Cine Exhibitors Association (KCEA) against Kerala Film Exhibition Federation (KFEF), Film Distributors Association (FDA), Kerala Film Producers Association (KFPA), Kerala State Chalachitra Academy (KSCA) and State of Kerala alleging contravention of Section 3 and Section 4 of the Act. It was contented that KFEF, FDA and KFPA have been involved in anti-competitive practices and that, the members of KFEF and FDA have formed a cartel and are denying the members of KCEA release of new films in their theatres. A prima facie case was formed and Director General (DG) investigated the case. DG noted that there existed an understanding between KFEF and FDA, and they acted accordingly. It was further noted that KFPA had no active role in cartel between KFEF and FDA. DG found that State of Kerala had no role in cartelization between KFEF, FDA and, KFPA. It concluded that KSCA and State of Kerala are not guilty of any anti-competitive conduct. CCI, conforming the view of DG, held that KFEF, FDA and, KFPA have transgressed their legal contours and indulged in collective decision making to limit and control the exhibition of films in the theatres other than the ones owned by the members of KFEF. As identified by DG, CCI held office bearers of associations liable under Section 48 of the Act for making anti-competitive decisions. KFPA was adjudged not to be in contravention of the provisions of the Act. While penalizing, CCI directed KFEF and FDA to cease and desist from indulging in such activities.