No matter what types of products or services your company provides, local governments are potential consumers. Many people have the misconception that there is a bright line between business and government. That could not be further from the truth. Local governments are big businesses and may represent an untapped market for your company.
Take Broward County Government as an example. Including the Sheriff, Property Appraiser and Supervisor of Elections, Broward County is the second-largest employer in the county with 11,549 employees and an operating budget of $2.5 billion. The County owns a seaport and several airports. The County purchases products as small as paper clips, as large as rail-mounted gantry cranes, and everything in between. The private sector provides services to the County as simple as janitorial and as complex as the construction of large buildings, bridges and transportation infrastructure. If you sell it, Broward County very likely buys it.
The potential rewards of expanding your customer base to include local governments are substantial. Local government consumers are more loyal and reward excellent goods and services providers better than the private sector. With less pressure to continually trim the bottom line, local government decision-makers are more inclined to keep a product or service provider that has worked for them. So when your business gets a local government contract, it may have it for the next 10 or 20 years.
If you have not considered Florida’s numerous local governments as potential customers, you may be giving your competitors an edge. Get smart on how local government purchasing works and learn whether it is right for your company.